 |
|
Barrett-Jackson Collector Car Auction
For 37 years, Barrett-Jackson has been the world's premier auto auction. Each year, they sell some 1200 vehicles for $110 million in value. Starting in the year 2000, we began upgrading this traditionally male-dominated event to appeal to more women and larger crowds. Over the years, we were a part of the inaugural Childhelp Gala Event, designer fashion shows and the Lifestyle Pavilion. Moreover, we turned break-even vending and concession sales at the event into a profit center. We handled the planning for all parties, skyboxes and food vendor contracts, and acted as the hospitality liaison for the auto companies and corporate sponsors.
|
